Nuno had just moved from Portugal to Sweden. We challenged him to learn Swedish in 180 days, using Rosetta Stone one hour a day. The project was documented on film and people from all over the world could follow Nuno's progress in real time on social media. I came up with the idea and worked with it from A-Z (I even shot and edited this video), with great help from the people at Identity Works: David Leeb, Scott Claridge, Andreas Kleiner and more. The project was awarded a GOLD ADDY and the "Special Judges Award" from the American Advertising Federation.