A lot of people have learned a new language using Rosetta Stone, and instead of making yet another commercial, we decided to highlight some of these real learner stories. So we followed Mark, Delaine, Christopher and Grace around the world, getting to know them and letting them tell their stories. I did everything from concept development and interviewing candidates, to writing and directing these videos (with the amazing support of Rosetta Stone, producer David Leeb and the production company Future Museum). The project won an AAF Silver Medal Award in the category Branded Content.