We made an interactive demo that mixed video with getting to try the software (this is just the video, visit rosettastone.com for the real deal). I developed the concept, wrote the script and co-directed the video. Compared to the old demo this new one increased conversion with more than 300 percent. And it won a GOLD ADDY in the US.
I created the brand- and communication platforms for Delta Projects. The work also included creative direction of a new visual identity (made by my friends at Adore You) and copywriting for the web.
The digital agency Adore You hired me as a communications strategist and copywriter, to work with the C More channel/brand strategy and how to better communicate that on the web. The work was focused on creating emotion and increasing conversion.
For the release of TV4's Hemmakanalen (an interior design website) we did a very personal DM campaign. First we identified the most influential bloggers in the category, then two artists (Victoria Brolin Berg and Ebba Bjernelind) made unique pop-ups inspired by these blogs. The pop-ups were sent out together with handwritten personal letters to all of the bloggers. The campaign got great attention in the blogosphere, increased the traffic to the website considerably, and got awarded. My role was creative director and agency was Identity Works.
A commercial I wrote for Rosetta Stone, based on their three main target groups. Locations included New York, Tuscany and Seoul. It's shot by Kenneth Ishii and I co-directed it with Jesper Böcker.
I was involved in the strategic and creative process when the shopping mall Bromma Blocks was launched. We created a sound strategy and a motion strategy, and I also directed a photo shoot, a lifestyle film and traveled across Europe to record city soundscapes (which were used in the restrooms). Agency was Identity Works.
Research company Kairos Future had collected extensive amounts of data on how the airport of the future would work. Based on their analysis I wrote a script and did the voice over (in English and Swedish) for this video, illustrated by Henrik Johansson and animated by Mikael Hall.