I was the concept developer and copywriter behind the ice tea Pour Te. Me and graphic designer Daniel Wallin was inspired by bottle messaging and wanted to make use of all these times you're sitting and pealing of labels in cafés. The result became hidden messages inside the bottles, created by the users and sent in via SMS. The project won a Gold Pentaward and was awarded "design of the month" in Resumé magazine. Pour Te was later exported to several other European markets.