For three years I was the creative producer and communications strategist responsible for the Spotify account. Together with a core team of talented creatives I helped to build the Spotify brand from the start in 2007, up until the US launch. We did everything from brand identity (including lifestyle photography, illustrations and a custom typeface) to the global website and a vast number of videos; where I sometimes produced, sometimes wrote and sometimes directed. Here are some of the things we did during those years.
Some of this material was made during my time at the digital agency Super Strikers and some during my time at the brand agency Identity Works. It was created together with talented people such as Carl Waldekranz, Kaj Drobin, Alex Rydén, Jonas Rutegård, Daniel Wallin, Victoria Brolin Berg, Magnus Östergren, Malcolm Fallenius, Damien Conroy and Johan Eliasson – as well as the amazing people at Spotify – all of whom I am forever grateful to.
